Here’s a good friend of mine with a great talent! I interviewed him about his brand House of Montague… Enjoy!
Company? House of Montague
Title? Designer and Founder.
Name? Martin Ahn
Age? 26 years
What’s your favorite animal? I do not have a favorite animal but I do like dogs.
What’s your favorite animal print? Favorite animal prints,Hmm.., hard to choose but its between Leopard and Croc. Probably Croc if I must choose.
Why is your brand called House of Montague? I have this really complicated story I usually tell people when they ask but its simply because the name itself tied together all my ideas when creating the brand. Logo, vision, shoe names, expression, etc. And yes it is the name of the house where Romeo is from…
How did you get the idea of using leopard print in your AW12 collection? For our AW 12 collection I was really inspired by hunting and wild game, so naturally I had to use some animal prints. I choose to use leopard print as lining for a lot of the sneakers. I wanted a more subtle look to the collection and therefore decided “hide” print a little bit and make it more fun detail. Besides our shoes are for guys and its not all guys that want to flash an allover printed leopard sneaker but they tend to not mind a little splash in the details. In the collection we also have an “ostrich” sneaker in black or white
What do you think your customers will think about the leopard print? So far the reactions at tradeshows has been great, they all like the subtle approach and usual get surprised when looking closer at the shoes.
Really the reaction I was going for when I designed the collection. I believe customers can’t wait to flash their new sneakers and show off the insides!
When can the sneaks in the pictures from your AW12 collection be purchased on your webshop? August 2012! Can’t wait myself…
All the pictures are linked to his website & Webshop. You can also follow him on Facebook and on Twitter @Homworld